Jayson Tang
Creative Director
Creating Immersive Experience – Event Design
As an accomplished Creative Director, I bring a wealth of experience in designing show openings and video installations for esteemed clients such as ServiceNow, T-Mobile, VMware, Cisco Systems, Adobe Systems, and even the Beijing Olympics. Transitioning into Event Design, I've honed my expertise in crafting immersive experiences that extend far beyond large-format video. While my skills are crucial, I understand that having a stellar team is paramount. I thrive on fostering a sense of unity among my team members, igniting community spirit, and leaving clients eager for more. Building strong relationships with clients is equally vital to me. I specialize in creating experiences that not only bring people together but also inspire a profound sense of camaraderie. My work is centered around crafting engagements that deeply resonate, ensuring both my team and our clients are excited about the results.
A natural, sustainability cosmetic booth
Role: Creative Director
Designed a cosmetic booth that embodies the brand’s core values: natural ingredients, sustainability, and respect for the lifecycle of materials.
Prioritized compostable and recyclable materials, minimizing waste throughout the build process.
Integrated natural elements—moss, wood, and warm lighting—to create a space that feels intentional, soft, and environmentally conscious.
Amphitheater Stage design
Role: Creative Director
How do you create a more immersive stage, that brings people together in a community spirit? This is how
Booth Design
Role: Creative Director
NVIDIA booth design.
The design communicates: Innovation and Leadership / High Performance / Futuristic and Visionary Thinking / Creative Empowerment / Gaming and Esports Legacy.
Cybersecurity booth.
The angular, matte black structure with glowing orange accents feels like a futuristic command center, projecting authority, resilience, and trust. Yet, its open design invites curiosity, creating an approachable space that welcomes new customers to engage and connect. Inside, illuminated orange lines evoke secure networks, immersing visitors in a high-tech environment that mirrors digital protection.
Monolithic style, strength in Booth Design
Inspired by monolithic pillars, this booth design embodies security, resilience, and authority—core values in cybersecurity. Without flashy lights or excessive branding, it commands attention through bold, minimalistic presence.
AI Booth Design
I’d design an immersive, cutting-edge booth—semi-transparent walls, reactive particle lighting, and fluid, open spaces that make AI feel alive. A place where technology isn’t just displayed but experienced.
I use AI to push creative boundaries in design, immersive experiences, and storytelling. Let’s build something visionary.
Petit Bateau
Role: Creative Director
I wanted to take a piece of historical pop culture and imagine a cross-brand collaboration that would feel fun and meaningful.
My inspiration? Barbapapa—the beloved children's book and TV series created by a French-American couple in Paris. With its iconic pink, cotton-candy-like character, Barbapapa is all about whimsy and charm.
Now, imagine pairing that with Petit Bateau, the iconic French children’s clothing brand. Picture a Petit Bateau store transformed with the playful personality of Barbapapa
It’s a celebration of French creativity and childhood joy
San Francisco local brands cable car
Role: Creative Director
San Francisco has faced its challenges, but it remains a city worth celebrating. This holiday season, I’m envisioning a festive transformation of the iconic cable car. The concept highlights local brands like Williams-Sonoma, Allbirds, and Levi Strauss, featuring Williams-Sonoma’s signature copper tones, Levi’s classic blue denim, and the cozy warmth of Allbirds wool.
Also if Apple did transit, what would it look like?
I know it’s pretty out there—but let’s dream Sleek, minimalist design, seamless tech, a
Las Vegas F1 Brand Suites, Mercedes, Ferrari, Mclaren and Aston Martin
Role: Creative Director
Creating Physical Spaces that Transcend Brands!
By designing mind-blowing hotel suites that reflect each brand's essence while promoting the spirit of F1 in Las Vegas.
I wanted to can create immersive spaces that resonate with fans and elevate the F1 experience!
Events concepts for Mini
Role: Creative Director
🚗 Remember The Italian Job (1969) with Michael Caine? Still the best in my book!
Mini’s just launched their new Electric Mini, and it got me thinking—what if their launch paid homage to that iconic sewage scene? Imagine this: massive concrete tubes, neon lights illuminating the interiors, and sleek Electric Minis placed inside. Add a touch of drama with water pouring out of the tubes—it’s bold, nostalgic, and electrifying, just like Mini itself.
A perfect blend of heritage and innovation. What do you think—would this turn heads?
This idea was created using AI
Japanese Electric car show room ideas.
Role: Creative Director
How do you create an unforgettable experience for the Honda E, the cute and fun electric car, while celebrating Japanese culture?
Take inspiration from this vision: a Ghibli-inspired car showcase shaped like Totoro! 🚗✨
This towering show room in downtown Tokyo reimagines the traditional car display with whimsical design and cultural storytelling. Imagine pulling up to this magical structure, blending innovation, sustainability, and the charm of Japanese creativity. 🌱🎨
AI helped bring this concept to life—even if it couldn’t perfectly recreate the Honda E.
Concepts ideas for the Sphere Las Vegas
Role: Creative Director
How do you promote brands and ideas on the Sphere Las Vegas
Events concepts
Role: Creative Director
Pop up ideas for products likes Rivan, Tesla, Lego
ServiceNow / Knowledge / Las Vegas
Client: ServiceNow
Agency: George P. Johnson: Experience Marketing Agency
Role: Creative Director
I joined forces with the Executive Creative Director at George P Johnson, facing initial challenges despite having a generous 5-month lead time for the event. The prior year had been tough, and the entire team had left except for the ECD. To complicating matters, we discovered that the client was in the midst of a rebrand, and their internal team couldn't meet with us for two months.
Through daily calls involving over 50 individuals and with an exceptional team supporting me, we managed to overcome these hurdles. The result was an experience that seamlessly integrated all products, offering clear navigation throughout. With approximately 20,000 attendees and 200 partners converging at the vibrant Venetian & Sands Expo Center in Las Vegas, we orchestrated an awe-inspiring event that brought their customers together in an unforgettable celebration of innovation and collaboration.
Art Basel Miami / Wynwood Walls
Client: TruClear Global
Inhouse: TruClear Global
Role: Creative Director
Working in the great outdoors not only broadens our creative horizons but also facilitates engagement with a larger audience. The permeability of public spaces, coupled with the absence of rigid boundaries typical in indoor settings, allows people to interact more freely with art.
At the Miami Art Basel, we orchestrated a truly impressive immersive visual spectacle at Wynwood Wall, leveraging cutting-edge Projection Technology from TruClear Global. Situated in the Wynwood Walls, an outdoor museum showcasing eminent graffiti and wall artists, our five-day event drew an astounding 81,000 visitors. What set this project apart was its harmonious blend of extremes—marrying the worlds of art and technology.
Employing projection technology onto a graffiti wall crafted by a local maestro, the artwork took on a life of its own. The mesmerizing effects created a viral sensation on the internet, captivating social media audiences and drawing more people to witness the masterpiece. Spectators, awestruck by the synergy of technology and art, were not only connected but also shown a broader, more profound perspective.
Scope Gallery Tent International Art Show,Art Basel Miami.
Client: TruClear Global
Inhouse: TruClear Global
Role: Creative Director / Art Director
Objective: Our aim was to showcase Art at SCOPE Miami, a premier Art Fair on Miami Beach, elevating TruClear's brand through a partnership with SCOPE. Our strategy included projecting content onto the Art Fair's facade using TruClear Glass and creating an on-site installation. The goal was to expand TruClear Global's brand recognition by boosting social media presence and educating the masses on TruClear's functionalities.
Audience: The showcase engaged 267 international galleries from 32 countries, drawing 77,000 visitors over five days. Attendees included private collectors, directors, curators, trustees, patrons of 200 museums, and first-time collectors, emphasizing diversity and acceptance.
Execution: We collaborated with dancers from the San Francisco Ballet and local dancers to represent diversity and multiculturalism. With a dedicated team of producers, camera crew, dressmaker, makeup artist, and camera director, we shot the dancers using a special slow-motion camera. I personally handled post-production and color grading, resulting in stunning content projected on the Art Fair's entrance and 30 ft high screens in Miami Beach.
Outcome: The project delivered mind-blowing content at the premier showcase for international emerging contemporary art, evoking feelings of intoxication, empathy, and inspiration. The visually striking content not only showcased TruClear's capabilities but also significantly enhanced brand recognition and social media engagement.
T-Mobile Next / Press launch
Client: T-Mobile
Agency: Jack Morton Worldwide
Role: Creative Director
Background: Create a unique set to launch the latest T-Mobile press launch.
And most recently, we crafted a uniquely powerful magenta space to reflect the T-Mobile brand and Un-carrier attitude with bold, clean lighting, staging and visuals at CES 2017. Here we launched Un-carrier Next, which outlined the “new rules”. The set design reflected “transparency” and we used the team from SNL’s Weekend Update to set the tone.
At each Un-carrier event, we produced graphics and dynamic videos paired with live, scripted segments to bring the message home.
VMworld show opening
Client: VMWare
Agency: Jack Morton Worldwide
Role: Art Director
We designed the opening show for VMworld, seamlessly incorporating their new branding to captivate every attendee and set the stage for the entire event. Drawing inspiration from their fresh brand aesthetic, we devised a system reminiscent of a VMWare planet, ensuring consistency across all elements and screens. Leveraging cutting-edge broadcast technology, we dynamically generated and altered content in real-time, streamlining the process and minimizing stress. As a result, our client successfully attracted over 20,000 attendees from more than 5,000 global companies that year.
Cisco Live
Client: Cisco Systems
Agency: Array Interactive
Role: Creative Director
Cisco Systems aimed to convey the intricacies of cloud computing for engineers at their conference. Acknowledging the complexity of the information, I proposed a unique and engaging approach—utilizing hand-drawn illustrations by an artist. The client embraced the idea, and I collaborated with the artist to bring the intricate diagrams to life. Subsequently, we enlisted 2D and 3D animators for production.
In a record time of 4 weeks, we crafted 12 captivating 4K animations, seamlessly running on three different formatted video walls. The bold and distinctive look of the content left the client highly satisfied, setting them apart from numerous other vendors at the event.
AdobeMax
Client: Adobe Systems
Agency: Elastic Creative
Role: Concept designer
I was tasked with orchestrating the show opening for AdobeMax at the Staples Centre in Los Angeles, catering to an audience of 15,000 visitors. Given the rapid advancements in technology shaping marketing trends, I harnessed this knowledge to redefine and transform the entire event space.
For the opening of AdobeMax, I conceptualized a keynote background that mimicked a studio office. Employing projection mapping, we seamlessly integrated the Max logo into the design, creating a visually stunning illusion that transformed the logo into a tangible structure. The end result was an immersive and engaging experience that captivated the audience.
Coke-Cola / 125th Celebration
Client: Coke-Cola
Agency: Obscure Digital
Role: Concept designer
In celebration of Coca-Cola's 125th anniversary, we recognized the need for a truly grand design. Focused on capturing the essence of the company's brand sentiment, we aimed to create a show-stopping spectacle. Our design centered around a building, a permanent fixture deserving of something exceptional. Deliberately opting for basic and minimalistic images, we chose projection mapping by Obscure Digital to bring our vision to life.
The result was a magical animation displayed within the colossal building, captivating onlookers and generating a buzz on social media. The sheer size of the structure, coupled with the stunning imagery created through projection mapping, transformed the celebration into a beautiful spectacle that turned heads and left a lasting impression
Samsung Event Launch - Concept ideas
Client: Samsung
Agency: Jack Morton Worldwide
Role: Concept designer
I assumed the role of Art Designer for Samsung's Event Launch, entrusted with portraying the grandeur of the brand and bringing to life the impact of social media through their devices. Our goal was to establish a connection with each attendee in the vast audience, fostering a sense of intimacy and friendship within the immersive Samsung world.
Beijing Olympics Game / Adidas Rings Installation
Client: Adidas
Agency: FilmB
Role: Concept designer
During my involvement with the conceptualization of Adidas' physical structure for the Beijing Olympics Games, my approach aimed to transcend mere product endorsement. Instead, I sought to imbue the installation with the true spirit of the Olympics. I endeavored to craft visuals that would authentically encapsulate the essence and emotions of the competition.
In pursuit of this, I united the four elements—earth, water, fire, and air—and seamlessly infused them into the ring structure. This not only elevated the visual impact of the installation but also contributed significantly to embodying the true spirit and ethos of the Olympic Games.
Time Square New York /HP Digital Stories
Client: HP
Agency: Goodby Silverstein & Partners
Role: Animator
Times Square, with its iconic billboards, is instantly recognizable to anyone visiting New York City. Renowned for its popularity in showcasing digital ads, it attracts over a million pedestrians daily. When tasked with creating a thirty-second story for HP using digital photos sent by people, the challenge was to make a lasting impact in the vibrant atmosphere of Times Square.
For this advertisement, our focus was on selecting content that would resonate with viewers, ensuring relatability and ease of comprehension within the brief thirty-second window. The goal was to create a narrative that would capture the attention of the diverse audience passing through the iconic Times Square.